Bloom

Proflowers, a major leader in the e-commerce flower delivery sphere, needed a way to connect with Gen-Z and Millennial audiences. In this pursuit, they decided to create a new campaign to hint at flash mobs to promote a series of era-specific floral exhibits.

Simone created the identity for the campaign which extended to the posters, websites, tickets, and merch design. The direction was inspired by the vintage aesthetics popular amongst the target audience. It connects directly to the company’s goal of modernizing the act of gifting flowers, and expanding the minds of people who view flowers as exclusively romantic.