Project Overview
Before the opening of a new cultural arts center in Santiago, Chile, the founders needed an identity to let their vision shine. They wanted the identity to be simple, but distinctive from other performing arts centers.
Contributions
The brand identity started with the logo that has connects three simple symbols. As the brand designer, Simone connected circles to represent the people of Santiago, squares to represent the architecture of the city, and triangles to represent the nature surrounding the city. By incorporating environmental elements important to the client, Simone designed a brand that was undeniably impactful.
