Chairapy
Chairapy envisions a world where every individual with textured hair embraces their unique beauty with confidence and joy. More than just a salon, Chairapy cultivates a vibrant and inspiring sanctuary where self-care is celebrated and individuality flourishes. Leaving Chairapy, clients carry not only stunning hairstyles but also a profound sense of empowerment. The brand identity pulses with a groovy energy, expressed through groovy typography and a palette of warm, inviting colors that reflect our community-driven heart. These brand guidelines serve as the guiding star, ensuring that every touchpoint – from logo design to packaging and salon signage – consistently reinforces Chairapy as the go-to destination for a confidence boost and a celebration of self.
Tools
Adobe Indesign Adobe Illustrator Adobe Photoshop Pacdora Capcut
Year
2024
Role
Creative Direction